CHARACTER DESIGN
Halloween-themed character design and animated branding project for the single "Afterlife."
For the release of my song "Afterlife", scheduled on Halloween, I created a series of themed characters and animations to match the song's eerie and playful tone. Inspired by the "Afterlife" concept, the characters featured skeleton and zombie designs while maintaining recognizable elements such as hair styled in two buns and facial features similar to my own. These visuals were generated using MidJourney and animated in RunwayML to lip-sync with the song.
The animations were shared as Instagram reels and stories, forming a key part of the song's branding and marketing strategy.
